The advent of satellite television and digital cable brought MTV greater channel diversity, including its current sister channels MTV2 and MTV Tr3́s (now Tr3́s), which initially played music videos exclusively but now focus on other programming. [155], All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel.[153]. L.A. Life, April 8, 1987, p. 19. [53], At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square. Those words were immediately followed by the original MTV theme song, a crushing rock tune composed by Jonathan Elias and John Petersen, playing over the American flag changed to show MTV's logo changing into different textures and designs. [178], The Christian right organization American Family Association has also criticized MTV from perceptions of negative moral influence,[179] describing MTV as promoting a "pro-sex, anti-family, pro-choice, drug culture". Bling-era hip hop played in heavy rotation on MTV at this time, through the likes of Puff Daddy, Mase, Jermaine Dupri, Master P, DMX, Busta Rhymes, Lil' Kim, Jay-Z, Missy Elliott, Lauryn Hill, Eminem, 50 Cent, Jadakiss, the Game, Kanye West, Foxy Brown, Ja Rule, Timbaland, and their associates. Top MTV abbreviation meanings updated January 2021 Find out what is the full meaning of EMAS on! Even though in other aspects, MTV was provocative, they had this campaign to showcase their positive influence on youths and safe sex – a campaign that still is alive today: "Its Your Sex Life". The purpose of the online channel was to air commercial-free music videos once the television channels started concentrating on shows unrelated to music videos or music-related programming. Daily News of Los Angeles (CA), Valley ed., sec. while giving an acceptance speech at the 2007 MTV Video Music Awards. "[111] It's On was cancelled in December of the same year, which again eliminated the only live in-studio programming from MTV's schedule, just one year after TRL was also cancelled. "[57] He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. A few markets also launched music-only channels including Las Vegas' KVMY (channel 21), which debuted in the summer of 1984 as KRLR-TV and branded as "Vusic 21". [181] Jeanette Kedas, an MTV network executive, called the PTC report "unfair and inaccurate" and "underestimating young people's intellect and level of sophistication", while L. Brent Bozell III, then-president of the PTC, stated: "the incessant sleaze on MTV presents the most compelling case yet for consumer cable choice", referring to the practice of pay television companies to allow consumers to pay for channels à la carte. It's a fuse and relay block, carrying and distributing all the power from the battery and alternator to the whole vehicle. To further cater to the growing success of R&B, MTV introduced the weekly Fade to Black in the summer of 1991, which was hosted by Al B. 166. ENTERTAIN, February 14, 1989, p. B4. The host of the program, Alexa Chung, was described as a "younger, more Web 2.0" version of Jimmy Fallon. The first music video shown on MTV was the Buggles' "Video Killed the Radio Star", originally available only to homes in New Jersey. Example: Tonight’s gonna be an MVP night. A TV station that is called Music Television, yet never plays any music. From then on –with the exception of the closely logos on the first round of commercials– Pon was the primary creative force. List of 166 MTV definitions. Share MTV in Medicalpage. In late 2009, MTV shifted its focus back to Real World-style reality programming with the premiere of Jersey Shore, a program that brought high ratings to the channel and also caused controversy due to some of its content.[100]. Meaning. [201], Additionally, MTV aired a documentary covering a trip by the musical group Sum 41 to the Democratic Republic of the Congo, documenting the conflict there. To accompany the new sounds that were appearing on MTV, a new form of music videos came about: more artistic, experimental, and technically-accomplished than those of the 1980s. MTV. MTV progressively increased its airing of hit rappers by way of this program, such as MC Hammer, Vanilla Ice, LL Cool J, Queen Latifah, Salt-n-Pepa, Tone Loc, Naughty By Nature, MC Lyte, and Sir-Mix-A-Lot. Rea, Steven. PTC urged advertisers to withdraw sponsorship of those programs, whose videos PTC stated targeted children and teenagers containing adult content. Next was MTV Chi, in December 2005, which catered to Chinese Americans. [15] This was followed by the video for Pat Benatar's "You Better Run". [citation needed], Around 1999 through 2001, as MTV aired fewer music videos throughout the day, it regularly aired compilation specials from its then 20-year history to look back on its roots. [26], The original purpose of MTV was to be "music television", playing music videos 24/7, guided by on-air personalities known as VJs, or video jockeys. ===By What Does ____ Stand For?Like and subscribe for more acronyms and abbreviations. Compare AT&T TV NOW, fuboTV, Hulu Live TV, Philo, Sling TV, Xfinity Instant TV, & YouTube TV to find the best service to watch MTV … In January 2016, MTV returned to animation with Greatest Party Story Ever. WEEKEND PREVIEW, January 8, 1987, p. 1. Better align with what MTV does today. Music video programming returned to MTV in March 2009 as AMTV, an early morning block of music videos that originally aired from 3 am to 9 am on most weekdays. [205], In 2012, MTV launched MTV Act and Power of 12, its current social activism campaigns. What does MTV mean? === What Does "MTV" Stand For? R&B was also heavily represented with acts such as Aaliyah, Janet Jackson, Destiny's Child, 702, Monica, and Brandy. Prior to its finale in 2008, MTV's main source of music videos was Total Request Live, airing four times per week, featuring short clips of music videos along with VJs and guests. 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Each of these channels featured music videos and shows from MTV's international affiliates as well as original US programming, promos, and packaging. and The Hard Times of RJ Berger, and dramas such as Skins and Teen Wolf. "Justin Timberlake to MTV: "Play more damn videos! [87] While music videos were featured on MTV up to eight hours per day in 2000, the year 2008 saw an average of just three hours of music videos per day on MTV. [120][121] On April 21, 2016, MTV announced that new Unplugged episodes will begin airing, as well as a new weekly performance series called Wonderland. The playlist categories would be expanded to seven, from three (light, medium, heavy); including New, Light, Breakout, Medium, Active, Heavy and Power. Despite its cancellation on MTV, a weekly countdown of hip hop videos known as Sucker Free still airs on MTV2 through the present day. [195][196] The video was then reuploaded to their channel, with MTV claiming the new video contained "updated graphical elements". The mother of two had some much-needed support during tonight's premiere Its most noticeable difference was that black artists that MTV initially ignored received airplay. Rock bands and performers of the 1980s who had airplay on MTV ranged from new wave to hard rock or heavy metal bands[29] such as Adam Ant, Bryan Adams, the Pretenders, Blondie, Eurythmics,[30] Tom Petty and the Heartbreakers, Culture Club,[31] Mötley Crüe, Split Enz, Prince, Ultravox, Duran Duran,[32] Van Halen,[33] Bon Jovi, Ratt,[34] Def Leppard,[35] Metallica, Guns N' Roses, the Police, and the Cars. Then, upon the release of Korn's rap rock album Follow the Leader, MTV began playing their videos "Got the Life" and "Freak on a Leash". And I think they stand up as part of his art, and I think that's true of the great artists today. [107], The animated series Beavis and Butt-head returned to MTV in October 2011, with new episodes. At the beginning of June, "Electric Avenue" by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. The first channel was MTV Desi, launched in July 2005, dedicated toward South-Asian Americans. The show became controversial, however, after Timberlake tore off part of Jackson's outfit while performing "Rock Your Body" with her, revealing her right breast. [99] For many years, Music Feed was the only program on MTV's main channel that was dedicated to music videos. Michael Jackson's music became synonymous with dance. MTV. [145], On June 25, 2015,[146] MTV International rebranded its on-air look with a new vaporwave and seapunk-inspired graphics package. [99] It was renamed Music Feed in 2013 with a reduced schedule. Between 1998 and 1999, MTV's musical content composed heavily of videos of boy bands such as the Backstreet Boys and NSYNC, girl groups such as the Spice Girls, and teen pop "princesses" such as Britney Spears, Christina Aguilera, Lynda Thomas, Mandy Moore, and Jessica Simpson. MTV Uncensored. The service was no longer active by the time MTV launched in 1981. A weekly block of music videos with the name Headbangers Ball aired from 2003 to 2011 on sister channel MTV2, before spending an additional two years as a web-only series on MTV2's website, until Headbangers Ball was discontinued once again in 2013. mtv-valve MTV company profile MTV Valve Co.,LTD is a professional valve manufacturer integrating scientific research, development, test, inspection,manufacturing, sale and after-sales service. [78] MTV also aired Hot Zone, hosted by Ananda Lewis, which featured pop music videos during the midday time period. As the leading youth entertainment brand, mtv is the best place to watch the network's original series, see the latest music videos and stay up to date on today's celebrity news. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". [140] The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. MTV again reintroduced animated programming to its lineup with the return of Beavis and Butt-Head in 2011 after 14 years off the air, alongside brand new animated program Good Vibes. Information and translations of MTV in the most comprehensive dictionary definitions resource on the web. In addition to its original programming, MTV has also aired original and syndicated programs from ViacomCBS-owned siblings and third-party networks. Also, Beavis' tendency to flick a lighter and yell "fire" was removed from new episodes, and controversial scenes were removed from existing episodes before their rebroadcast. "QUINN RETURNS TO MTV TO HOST `DEJA VIDEO'." 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